Doing a technical SEO audit involves several essential steps to evaluate and improve the performance of a website from an SEO point of view. Here is a simplified methodology for carrying out such an audit:

Site Structure Analysis: Examine the site architecture to ensure it is logical and optimized for search engines. This includes checking URL structure, canonical tags, and page hierarchy.

Tag optimization: Check, with an On-page SEO approach, the presence and optimization of important HTML tags such as title tags, meta descriptions, and headers (H1, H2, H3, etc.).

Loading speed: Use tools like Google PageSpeed ​​Insights or GTmetrix to evaluate page loading speed. Fast loading speed is crucial for user experience and SEO.

Mobile-friendliness: Make sure that the website, especially during website creation, is responsive and provides an excellent user experience on mobile devices. Use Google’s Mobile-Friendly Test tool to assess mobile compatibility.

Optimizing images: Check the size and format of images. Make sure to use descriptive alt tags for each image to improve accessibility and SEO.

Sitemap and robots.txt files: Verify the existence and correctness of the XML sitemap and robots.txt file. These files help search engines crawl and index your site correctly.

404 Error Analysis: Identify and fix broken links or 404 errors on your site. These errors can negatively affect user experience and SEO.

Site security: Make sure your site uses HTTPS, especially if you handle sensitive information or online transactions. Security has become an important ranking factor for Google.

Content evaluation: Analyze, during web writing, the quality and relevance of the content of your site. Make sure it is unique, high quality, and meets user needs while integrating relevant keywords in a natural way.

Backlink Analysis: Although this is more of an off-page SEO audit, it is useful to assess the quality of the backlinks pointing to your site. Use tools like Ahrefs or SEMrush to identify toxic or unnatural links.

Doing a technical SEO audit is of crucial importance for several reasons when optimizing a website. Here are some essential reasons for carrying out a technical SEO audit:

Identification of Technical Problems: The audit makes it possible to identify possible technical SEO problems which could hinder the visibility of the site on search engines. This includes things like 404 errors, broken links, tagging issues, etc.

User Experience Optimization: A technically optimized site offers a better user experience. Fast loading times, smooth navigation, and mobile compatibility help retain visitors and encourage them to explore the site further.

Improved SEO: Search engines attach great importance to the technical quality of a site. Correcting issues found during the audit maximizes the likelihood of achieving better rankings in search results.

Mobile Compatibility: With an increasing number of users accessing sites from mobile devices, the technical audit helps ensure that the site is suitable and provides an optimal experience on these devices.

Site Security: A secure site is essential, both for user trust and SEO. The technical audit can identify potential security vulnerabilities and recommend corrective actions.

Optimal Indexing: By ensuring that search engines can correctly crawl and index all pages of the site, we maximize the chances of appearing in search results.

Monitoring Algorithmic Developments: Search engines regularly update their algorithms. A technical audit helps ensure that the site remains compliant with these changes, which is essential to maintaining a good position in search results.

Reduced Bounce Rate: Faster loading times and better navigation reduce the bounce rate, which is the percentage of users who leave the site after visiting a single page. This helps keep visitors engaged.

Preparing for Future Developments: By identifying emerging trends in SEO and anticipating new search engine requirements, a technical audit helps prepare the site for future developments in the SEO landscape.

The cost of an SEO service varies depending on several factors such as the size of the site, the state of its current SEO, the company’s objectives and the complexity of the competition for the targeted keywords.

In general, SEO services are billed by the hour or monthly. Prices can vary from a few hundred to several thousand euros per month depending on the complexity of the task to be accomplished and the level of expertise of the service provider.

It is important to take into account that SEO is an ongoing process and results are usually not visible overnight. It is therefore important to work with a reliable and competent service provider who can provide concrete long-term results.

Choosing the right SEO consultant can be decisive for the success of your online strategy. Here are some points to consider when making your selection:

Experience and Expertise: Opt for a consultant with solid experience and proven expertise in SEO. Check out his professional background and the results he has achieved for other clients.

Understanding Your Industry: A good SEO consultant should have a deep understanding of your industry. This makes it easier to identify specific keyword opportunities and market trends.

References and Customer Feedback: Do not hesitate to ask for references and consult customer feedback. This will give you a concrete overview of the quality of the consultant’s work.

Custom Strategy: Look for a consultant who can develop a custom SEO strategy based on your specific business goals. Avoid overly generic approaches.

Proficiency in SEO Tools: Make sure the consultant uses advanced SEO tools to analyze site performance and adjust strategies accordingly.

Transparency and Communication: Transparency in actions taken and clear communication are essential. Choose a consultant who can explain the different stages of the SEO strategy to you in an understandable way.

Technology Monitoring: The world of SEO is constantly evolving. Opt for a consultant who stays informed with the latest search engine trends and updates.

Regular Reports: Ensure that the consultant provides regular reports on site performance and actions taken. This will allow you to track progress.