Definition of SEO Ranking

What is SEO?

SEO, or “Search Engine Optimization,” refers to all the techniques aimed at improving the ranking of a website on search engine results pages, commonly called SERPs.

The objective of SEO experts is to increase the visibility of sites by propelling them to the first positions on engines like Google, Yahoo! or Bing.

A site is considered well optimized when it appears among the first results for relevant queries, thus facilitating the encounter between Internet users and the content or services they are looking for.

Why is SEO Ranking so Important?

Ranking well in search results is essential. The higher up your site is, the more visitors you attract. In other words, SEO ranking is crucial to generating organic traffic and achieving your goals.

Ranking Fundamentals

• Content: Offer quality content, regularly updated and relevant to your audience.
• Technical: Make sure your site is well structured and optimized for search engines.
• Authority: Build your credibility by getting backlinks from recognized sites in your field.

How long does it take to rank?

You’re probably wondering how long it takes to see results with a new keyword. Typically this can take around six months, depending on the competition. Keep in mind that SEO is a marathon, not a sprint!

Which budget to plan?

Investing in SEO can be costly. On average, plan a budget of around €800 per month to cover the various aspects of your strategy, including the creation of content and the acquisition of backlinks. Although this requires an investment, the returns can be considerable.

KPIs to monitor

• Impressions: The number of times your site appears in the results.
• Traffic: Organic visits from search engines.
• Conversions: The desired actions carried out by the visitors.

A tool to know: SE Ranking

Finally, if you are looking for an SEO tool, be careful not to confuse “ranking” with “SE Ranking”. The latter is a powerful tool that offers various features, such as keyword tracking, SEO audit and backlink analysis, helping you to optimize your site and climb the rankings.

Conclusion

The SEO ranking is a major issue for any online strategy. By investing in your content, your authority and your technique, you will be able to improve your visibility on search engines and achieve your goals.