Why Can’t Your Customers Find You?

In a world where everything starts with an online search, being invisible to your customers is not only frustrating, but also detrimental to your business.

Whether you’re a restaurant owner, hairdresser, craftsman, or boutique owner, your visibility on Google is essential to attracting customers.

So, why can’t your customers find you? And more importantly, how can you fix it?

In this ultimate guide, discover why some local businesses shine on Google while others remain invisible, and follow the surefire strategies to become the local authority in your field.

1. Optimize your Google My Business listing

Google My Business (GMB) is a free and essential tool for local SEO. A poorly configured or incomplete listing is often the number one reason why your business is unfindable.

Common mistakes:

• Your listing is not claimed.
• Essential information is missing (address, hours, phone).
• You do not add photos or an attractive description.

Practical solutions:

1. Claim your listing on Google My Business

Go to Google My Business to check if your business is listed. Follow the steps to claim or create your listing.

2. Complete all essential information

• Accurate address: Make sure the address matches your physical business.
• Local phone number: Use a local number to build credibility.
• Opening hours: Update your hours, including holidays.
• Link to your website: Add a direct link to your main page or a specific local page.

3. Add professional photos Include high-quality

images showing:

• The interior and exterior of your business.
• Your products or services in action.
• The team at work.

4. Write an optimized description with local keywords

• For example: “Florist in Bordeaux offering custom bouquets for weddings and events.”
• Mention your main services and location for better SEO.

5. Enable Messages to Facilitate Communication

In your GMB listing settings, enable the Messages option. Allow your customers to contact you directly through Google, which improves their experience.

SeoYass Tip: Post regular updates to your listing, such as promotions or local events, to stay active in Google’s eyes.

2. Local Keyword Research and Integration

1. Local Keyword Research

Use specialized tools like:

• Google Keyword Planner to identify search terms in your area.
• Ahrefs to analyze your local competitors and find opportunities.
• Ubersuggest to generate keyword ideas specific to your business and location. 

2. Integrate these keywords in strategic areas

In page titles (H1 tags):

Make sure your main title includes a local keyword, such as: “Chiropractor in Paris – Professional care”.

In meta descriptions:

Attract clicks by mentioning the location and main services. Example: “Discover the best chiropractic care in Paris for your health and well-being.”

In the main content:

Insert keywords naturally into your texts, without forcing, to improve your SEO while maintaining good readability.

In your URLs:

Structure your links as follows:

www.mysite.com/chiropractor-paris. 3

Create specific local pages

If you serve several cities, create a dedicated page for each city, each optimized with:

• Unique content describing your services in that city.
• Specific keywords, such as “Chiropractor in Lyon” or “Chiropractor in Marseille”.
• Relevant information for each location (address, local testimonials, etc.). 

SeoYass example: My company that targets several cities:  

 

www.seoyass.com/en/seo-consultant/seo-consultant-london/

www.seoyass.com/en/seo-consultant/seo-consultant-blackpool

www.seoyass.com/en/seo-consultant/seo-consultant-west-midlands

 

3. Collect and Earn Positive Customer

Reviews Customer reviews play a crucial role in your local SEO and in the trust your customers have in you. A business with positive reviews is more likely to appear at the top of the results.

Common mistakes:

• Few or no reviews on your Google My Business listing.
• You don’t respond to reviews, whether positive or negative.

Practical solutions:

1. Encourage your satisfied customers to leave a review:

• Send them a direct link to your GMB listing after a purchase or service.
• Offer incentives (for example: a promo code for a future purchase).

Respond to all reviews:

• Thank your satisfied customers.
• Provide a professional and constructive response to negative reviews.

Highlight your reviews on your website

• Display your best customer reviews as testimonials on your site.
• Add star ratings on your key pages to build visitor trust.

SeoYass Tip: The more recent and positive reviews you have, the more Google will consider your business to be reliable and active.

4. Improve the Technical Performance of Your Website

A slow or poorly optimized site for mobile devices can seriously harm your local visibility. Google favors fast, smartphone-friendly, and technically sound sites.

Common mistakes:

• Your site takes more than 3 seconds to load.
• It is not optimized for mobile devices.
• You are not using structured data markup (schema.org).

Practical solutions:

Site speed:

Test your site with PageSpeed ​​Insights. Optimize images, use fast hosting, and enable caching.

Mobile optimization:

Make sure your site is responsive and easily navigable on a smartphone.

Local markup:

Use schema.org markup to tell Google your business details (address, hours, etc.).

SeoYass Tip: Install plugins like WP Rocket to improve performance if you use WordPress.

5. Build a Network of Local Backlinks

Backlinks (inbound links) are essential to show Google that your site is relevant and reliable. In local SEO, links from local sites are very valuable.

Practical solutions:

Local partnerships:

• Collaborate with other local businesses to exchange links.
• Ask local blogs or newspapers to mention your business.

Local directories:

Register on platforms like PagesJaunes, Yelp, or TripAdvisor (for restaurants and hotels).

Engaging content:

Create articles or studies that interest your local audience, which will encourage other sites to share your content.

6. Be Active on Local Social Media Social

media also plays a role in your local SEO by helping you reach your target audience directly.

Practical solutions:

Create publications around local events or promotions. Participate in groups or forums specific to your region. Add a link to your Google My Business listing in your profiles.

Conclusion:Trust SeoYass to Boost Your Visibility

Improving your local visibility does not happen overnight, but with a well-thought-out strategy and targeted actions, you can reach the first place on Google.

At SeoYass, I support you to transform your local visibility and attract your ideal customers.

🎯 Want to be found by your customers?

Visit www.seoyass.com/seo-local Discover my tailor-made solutions to optimize your local SEO.

Don’t stay invisible anymore. Take action today! 💪